I rather agree with this.
I honestly do not believe for a moment, that piracy loses sales. I know many people who pirate books, movies, games, music, software, etc. who wouldn’t have bought the item in the first place. The difference is, though, that they’re still a customer. Not a paying one, no, but one who may become enamoured with your work. This love could translate into future sales (movie pirates who then buy fancy boxed sets of the blue rays, or a leather-bound hardcover edition of a book). They certainly will TALK. A lot.
Example: Walking Dead fans. Do you realise how many people watch that by downloading whole seasons?! Know how many of THOSE people went out to buy the fancy Blu-Ray set with the zombie head case? Know how many of them told friends who got curious enough that they watched it on Netflix, or iTunes, or VOD? Guess what — THAT’s money back to the studio.
DRM doesn’t do anything more, in my opinion and mind, than annoy people who purchased the product. The folks inclined to pirate will just break the DRM somehow, or will move on to something else while utterly ignoring you.
- Team Meat: DRM is more damaging to companies than piracy, says Refenes (vg247.com)
- Super Meat Boy dev says DRM is more dangerous than piracy (destructoid.com)
- Google engineer: DRM has nothing to do with piracy (zdnet.com)
- DRM (the Ups and Downs) (jaggermedia.wordpress.com)
- Defend the Open Web: Keep DRM Out of W3C Standards (eff.org)
When an author decides to self-publish an eBook a decision that must be made is whether to DRM your book or not. DRM (Digital Rights Management) allows an author to encrypt their book to prevent illegal sharing. A lot of authors worry that readers will steal their material so they enable DRM. This is counter-productive when the same author wants to get their name out there and become known. Word of mouth is the best form of advertising there is so use it to your advantage. So what if a small handful of readers acquire your book without paying for it. If the book is good that reader is more likely to check out what else you have written, buy other books, and tell their friends about the book they read. By enabling DRM readers can’t buy an eBook and convert it to use on their device.
For example, I know of an eBook that was bought on Amazon with…
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