Project Wonderful – Jaye Em Edgecliff

This is thursday of the final week of waiting for agent responses. Sadly, as I recall, all the remaining agents are the sort not to guarantee a response one way or the other — only promise a reply if they’ll take the novel. Tomorrow I suppose I begin sorting everything out to self-publish Now & Forever.

My earlier post was a none-too-sublte attempt to garner some feedback to decide if I should keep searching for agents — I did recently find about an hundred more. So I’m asking outright for advice and opinions.

For those of you reading who aren’t authors and, therefore, (potentially) unaware of the grand dilemma here, please allow me a moment to elaborate. Those who already know exactly why this is a rough decision, feel free to skip down to the comments and throw in your voice on the matter.

For the uninitiated here are the pros and cons of publishing presented in juxtaposition between self and traditional publishing.

Self published I can have the book out tomorrow (though it won’t actually be until June, because I’m a perfectionist and want to tidy up a few things first, and will spend a lot of time agonising over the position of the pages in the print version). Traditionally published, it’s liable to be, at least, another year before the first book comes out — and regardless when I finish the other 3, assume at least a year between them
Self published I get 60-70% royalties, as opposed in the traditional model of approximately 2-5%, minus the agent’s 15% from that 2-5%. BUT There’re these lovely things called an advance where the publisher (with a little prodding from an agent) decides that the royalties for the first printing of the book ought to equal X and so cuts a cheque (though, these days more like 3, one on contract signing, one later on, and another even later than that) for that amount. Agent gets 15% of it, and I walk to the bank with something that’ll buy some groceries.
Self published has no true advertisement but word of mouth. I would, very literally, be relying on those who read or stumble on this blog, those who stumble upon and (praying to God) read the book to tell their friends and family about it. Yes, yes, Project Wonderful, Google AdSense, etc. Tell me, honestly, how often do you click those? Hmm? Not often, do you? Or you do, but how often do you buy? You’re not unique you know. Traditionally published books, don’t exactly get TV spots in the halftime show for the Super Bowl, but they are advertised and marketed to book buyers. Unless you get your paycheque from Barnes & Noble, or own a mom & pop bookshop you are not a book buyer — book buyers are the folks who decide what’s going to be on the physical store shelves, and then buys them. Tell me — how many books have you bought from an author you’ve never heard of from the bookstore versus an online retailer? Getting a picture?
Cover art. This one gets fun. As a self-pub author I control the art. I can say “this is amazing, this sucks, etc.” For those who don’t know, an author with a publisher has no say in the cover art (normally, some publishers might ask the author’s opinion, notice I didn’t say value or listen to it). Now, in all honesty this is both a thrilling and horrifying thing. The publisher would find a professional artist (not of my choosing, but hopefully someone with a modicum of talent) to make up a pretty cover for me that’s formulated and market researched to make people buy the book. Sadly, sometimes this means a cover that has no basis in the story whatsoever. Sometimes this doesn’t detract, and helps (Twilight is apparently a fine example of this — though, personally, I always walked right past those covers without a glance). The upshot, however, is that with a traditional publisher I get a, theoretically, unique cover design from a professional. By myself, I get whatever I can put together with a mix of photoshop bungling, some creative commons searching/begging for donated art from artistic friends/scrounging up hundreds or thousands of dollars to purchase some art.
Distribution. In this day of the internet, who needs think of distribution?! Just put it up as an eBook and it’s worldwide in 24hrs. Again, I ask, when was the last time you bought a book from an unknown author when you weren’t browsing the shelves of a bookstore? Distribution is important. And face it, it’s the biggest weapon in the arsenal of a traditional publisher, and one that most self-published authors have no means to enjoy. CreateSpace‘s book sizes will often be a mark against many stores carrying them — 6×9 is a trade paperback, yes, but many stores won’t carry the hardback and trades of an unknown. Good ol’ pocket paperback 4×6 or 3×5 is more likely to carry and isn’t offered. Lightning Source, Inc does, but that’s out of budget for many authors — and LSi, offers far better distribution options than CreateSpace ever comes close to.
Other promotion: as a self-published author I’m unlikely to be able to have ads for my books show up in any media. Some magazines do carry ads for books — notice how none are from self-published writers? Ever wondered how much that little ad cost? Books might be mentioned on some TV shows and radio programs. For example, in a hypothetical universe, I am picked up by McMillan publishing, their PR guy takes one look at my book, looks up at the TV and thinks, I got it! And calls up the folks in charge of Ellen’s show and gets the book mentioned there, interview with the author (way too shy to talk to a camera, but this is a hypothetical universe where maybe I wouldn’t be) and … you get the picture. Self published? I might be able to get George Takei to mention it on his Facebook page — curiously enough, in both of these cases it’s all back to word of mouth. In this case the mouths of a pair of celebrities whose opinions on such matters folks are wont to listen to. And, y’know, the Takei thing might not be such a bad idea now I’ve said it. Other promotion might also include reviews. Many professional reviewers won’t touch self-published, that’s right, they refuse it outright. So I’d be down to relying on GoodReads and Amazon Reviews. Hmm … there we go again with word of mouth.

And therein lies the problem. If you didn’t notice, the pros and cons are, actually, fairly balanced. I can reach my readership faster and with greater control of cover art, timing, pricing, etc. But I can reach more readers with a traditional publisher. The promotion and advertising — well, the biggest Truth in marketing is that word of mouth is the only guaranteed to work, everything else is guess work; educated guess work but still guess work.

If I knew that the release of my book on Amazon’s Kindle wouldn’t be swallowed by, and I wish I were exaggerating, 13 (I counted) pages of pre-orders going out nearly 15months! For those not in the know, self-published writers and many small press/indie press publishing houses don’t get this option with any online retailer except Apple’s iBooks — not even Smashwords is so respectful to its users. So I would be buried under the Jo Rowlings, the latest adventures of Drizzt, or Junie B Jones.

Round and round, it’s like watching my dog chase the flea that just bit his tail, poor thing, but I watched him just now and realise that it’s a perfect analogy to my problem. Shrug off the rejections by the agents and do it myself, or keep trying? Which has the greatest gain? True, I write for the love of writing, but I also live in a world that relies on money — I’m not going to spend a year or more carefully grooming 140000 words into an enjoyable tale and hand it out with a cheery wave. I’d like to, and if employers in this country felt obligated to pay enough to live on, I actually would — it’s save the headache — but they don’t so I don’t. In a sense, yes, this is about money, but it’s in a “I’d really rather be writing than answering phones all day” kind of way.

So, please, do comment — feedback helps. I have authors following, I know. If you’ve any anecdotes to share, please do. Readers? What’s your answers? Do you prefer to browse the samples of iBooks, Kindle, and Nook to decide who and what to buy? Do you browse past a dozen pages of pre-orders to see what you can get right now? How many of you talk to your friends and family about what you read — how many of you are excited enough by the prospect of reading Love or Lust to recommend it to them or even gift it to them?